I led the art direction for a strategic presentation positioning Richard Orlinski’s artistic universe within contemporary brand collaborations. I developed a visual and narrative system that bridges art, culture, and commercial context, translating his sculptural identity into a clear and engaging format. The result supports collaboration opportunities while maintaining the integrity and recognizability of the artist’s work.
Overview
Shaped a collaboration framework translating a sculptural artistic identity into a functional and scalable brand language.
My Role
Art Direction & Collaboration Strategy
· Defined conceptual bridge between art and brand
· Established system for visual translation
· Guided alignment between stakeholders
Objective
· Preserve artistic integrity while enabling usability
· Build a system adaptable across brand contexts
Key Decisions
· Converted faceted sculpture language into graphic assets
· Introduced structured rules for consistency
Outcome
· Enabled coherent collaboration outputs
· Strengthened connection between cultural and commercial value
Richard Orlinski | Brand Collaboration Strategy
Art direction and presentation design positioning Richard Orlinski for global brand collaborations, developed in collaboration with PGS Entertainment.
