Bananana! is a global entertainment initiative combining music, animation, and licensed characters into a unified experience for young audiences, developed with PGS Entertainment in collaboration with the Smiley brand. As Art Director, I led the visual direction, defining a cohesive and energetic system that could integrate multiple global properties while preserving each brand’s identity. Working with a multidisciplinary team, I developed a scalable visual language that ensures consistency and clarity across all touchpoints.
Overview
Bananana! collaborated with Smiley® to develop a playful yet culturally relevant visual direction that merges both brand identities into a cohesive system.
My Role
Art Direction & Visual Concept Development
· Led the visual direction for the collaboration
· Defined the creative concept and tone
· Established a scalable visual system
Objective
· Align both brand identities
· Create a bold and recognizable visual language
· Ensure consistency across touchpoints
Key Decisions
· Developed a vibrant and expressive visual tone
· Built a modular graphic system
· Balanced both brand identities without dominance
Outcome
· Delivered a cohesive collaboration identity
· Enabled flexible application across assets
Bananana! x Smiley
Art Direction for a Cross-Brand Kids Entertainment Platform
