The launch of DHL’s Americas Innovation Center (AMIC) in Chicago, its third global hub after Germany and Singapore, required translating complex logistics innovation into a clear and compelling visual narrative. As Art Director, I developed a structured visual approach to communicate both the scale of technological investment and its strategic impact. The result is a coherent system that makes advanced supply chain concepts accessible, engaging, and aligned with DHL’s forward-looking vision.
Overview
Created a merchandise direction turning character identity into a cohesive product experience.
My Role
Art Direction & Data Communication
· Designed visual logic for data interpretation
· Directed hierarchy and layout systems
Objective
· Make large datasets understandable
· Improve decision-making through visualization
Key Decisions
· Introduced clear hierarchy for readability
· Balanced analytical clarity with visual engagement
Outcome
· Simplified complex information flows
· Created reusable visualization framework
DHL | Visualizing Global Innovation
Senior Art Direction | Information Architecture | Strategic Data Visualization
Senior Art Direction | Information Architecture | Strategic Data Visualization
