Blue Array, Multi-Channel Social Media Visual Strategy had me leading the end-to-end design and production of a social media visual strategy for the UK’s leading SEO agency. As a full-time remote design partner, I collaborated closely with their marketing team to deliver cohesive, on-brand visuals across LinkedIn, Facebook, and X (Twitter), balancing technical communication, brand storytelling, and audience engagement.
Overview
Developed a scalable social media system to strengthen brand recognition and consistency.
My Role
Art Direction & Content System Design
· Defined visual identity for social platforms
· Built repeatable content structure
Objective
· Establish consistent brand presence
· Enable efficient content production
Key Decisions
· Created modular templates for flexibility
· Defined tone adapted to platform dynamics
Outcome
· Improved visual coherence across channels
· Increased efficiency in content creation
Blue Array Talks, Sub-Brand Development
As Art Director, I created a distinct sub-brand identity for Blue Array Talks, a webinar series featuring top SEO professionals, maintaining visual ties to the parent brand while giving it its own voice.
As Art Director, I created a distinct sub-brand identity for Blue Array Talks, a webinar series featuring top SEO professionals, maintaining visual ties to the parent brand while giving it its own voice.
Highlights
· Designed the logo, merging the parent brand’s array symbol with a microphone motif.
· Developed flexible speaker-announcement templates for industry guests like Mark Hunter MBE.
· Used directional design elements to guide attention to key event details.
Impact
· Delivered a cohesive, scalable visual identity that elevates storytelling and audience engagement.
· Delivered a cohesive, scalable visual identity that elevates storytelling and audience engagement.
Corporate Identity Meets Celebratory Content
As Art Director, I infused seasonal and team-focused content with subtle festive illustrations while maintaining brand consistency.
As Art Director, I infused seasonal and team-focused content with subtle festive illustrations while maintaining brand consistency.
Highlights
· Team Holiday Post: Added party-themed illustrations to team photos.
· End-of-Year Awards: Unified celebratory graphics for team achievements.
· Christmas Trivia: Playful posts using brand colors with gold accents.
Impact
· Created engaging, on-brand content that celebrates culture and strengthens audience connection.
· Created engaging, on-brand content that celebrates culture and strengthens audience connection.
Blue Array | Social Media
Art Direction & Digital Campaign Assets
