I led the art direction for the expansion of Dinosally & Friends, developing a cohesive visual system to support new merchandise and strengthen its market positioning. The work focused on translating the brand’s playful universe into a consistent and scalable identity across both physical products and digital communication. This approach ensured a clear, recognizable presence while enabling the brand to grow across multiple touchpoints.
Overview
Shaped a collaboration framework translating a sculptural artistic identity into a functional and scalable brand language.
My Role
Art Direction & Product Visual Strategy
· Defined product-focused visual language
· Directed presentation and storytelling
Objective
· Extend brand into physical formats
· Build consistency across product lines
Key Decisions
· Connected character traits to product design
· Structured presentation to enhance desirability
Outcome
· Delivered unified merchandise identity
· Increased perceived brand value through presentation
Dinosally & Friends | Merchandise Art Direction & Brand Presentation
Art direction and creative presentation developed to support Dinosally’s expansion into new merchandise products and market positioning. The project includes merchandise concepts, digital assets, animated GIFs, and newsletter design, created in collaboration with PGS Entertainment.
Art direction and creative presentation developed to support Dinosally’s expansion into new merchandise products and market positioning. The project includes merchandise concepts, digital assets, animated GIFs, and newsletter design, created in collaboration with PGS Entertainment.
